Project Overview

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Problem Statement

  • Users couldn’t understand the design.
  • No clear accessibility examples to follow.
  • Team couldn’t visualize ideas early.
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Goals & Objectives

  • Make the design user-focused.
  • Test ideas early.
  • Ensure accessibility.
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Solution

  • Did quick user testing.
  • Researched competitors.
  • Created wireframes + prototypes.
Exit

Key Responsibilities

1

Research

  • Competitor analysis
  • User insights

2

Analyse

  • Data review
  • Pattern finding
  • Gap identification

3

Prototype

  • Flow mapping
  • Interaction build
  • User testing

4

Design

  • UI layout
  • Visual system

User Testing

User Experience Evaluation

Pre-Launch

  • Nav
  • Responsive
  • Buttons
  • Usability
  • Devices
  • Sections
  • Review

Why

To validate design decisions early and find usability issues using real user feedback.

When

During key stages of the design lifecycle + before finalizing designs (early to mid testing stages).

Where

Remote sessions + controlled environments.

What

Low- to mid-fidelity prototypes.

How

Lean testing — moderated usability tests & heuristic evaluations.

Competitive Research

Who

A small group of representative users gave feedback on usability.

What

Low- to mid-fidelity prototypes tested layout, hierarchy, and clarity.

When

During key stages of the design lifecycle to catch issues early.

Where

Sessions were held remotely and in controlled environments.

Why & How

To validate design choices and improve user experience with lean testing.

Wireframes

Low-fidelity wireframe showing basic layout, content structure, and initial UX flow before visual design
High-fidelity UI mockup displaying final polished design, brand styling, colors, and refined user experience

Prototype

Concept Realization

When

After wireframing

Process

Medium-fidelity prototypes demonstrate journey

What

Axure & Figma

Tool

Used to build interactive layouts for testing

Where

Controlled environment

Coverage

Tested with 10 users to collect feedback

Why

Demonstrate user journey

Purpose

Help client understand design and make faster decisions

How

Tested interactions & flows

Method

Lean methods including moderated usability testing

Who

Designed by me

Owner

End-to-end ownership of prototype creation